Does my booth really have stopping power? Is the message clear? How does my booth compare to those of my main competitors? Does my booth staff have the right tone of voice? What is the weakest link in my presence on the show floor?
If these questions sound familiar to you and if you have difficulties finding a reliable answer, then the Expo-id Mystery Guest might just be the solution you need. Your booth is visited by one or more anonymous visitors that test your booth staff on their efficiency.
After the visits you receive a full report with detailed information on the conversations at the booth, a benchmark with other exhibitors in the same (sub)sector, feedback on contextual factors and booth operations, a SWOT-analysis and recommendations for improved team work and individual efficiency.
The report of the Expo-id Mystery Guest gives you a better insight in how others look at your company, your products and the presentation. It offers valuable hints to make your trade show presentation even more customer-oriented and optimize the contact opportunities with trade show visitors.