June 01, 2017

Focus on user benefits

Trade show visitors continuously ask themselves "What's in it for me?" Make sure that the display at your booth adequately answers this question and focuses on user benefits. Technical details belong in a brochure or on a website, not on a display. 

May 31, 2017

Mind your hands

If you are not trained at it, two free hands quickly become a source of discomfort. Take a brochure or a catalogue in your left hand, - just to keep it busy. Your right hand is now easily available to greet visitors walking by. 

April 26, 2017

Take a look at the neighbours

Do you need some inspiration for your next trade show booth. Just take a look on a trade show for an industry you are not at all familiar with. Which booths stand out? Which product presentatiçons made you stop? Why? How can you translate these new insights to your own situation? 

April 15, 2017

No sitting ducks, please!

Stand up as soon as a visitor approaches in the aisles. If you remain seated, your body language tells the visitor that you are not interested in meeting him or her. So, put on ypour biggest msile, walk towards the visitor and shake hands.

April 02, 2017

Keep them closed!

Are you wearing that new suit to staff the booth at a trade show? Are the pockets still stitched together? Leave them like that! Leave your stuff in the storage instead of putting them in your pockets. And avoid the risk of being caught with your hands in your pockets.
 

March 20, 2017

Copies of the floorplan

Always have a few copies of the floorplan available at your booth. It's an extra service for lost visitors that is highly appreciated. Attach a busines card to the copy and you will be remembered. 

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